Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Management Skills

SUNDAY REWIND:  Same but different: Launching products at an established company

Poornima Mohandas is a business-journalist-turned-product-marketer with over 14 years of professional experience. She runs productmarketingfortech.com, a product marketing consultancy based out of Bangalore. She has handled incredibly successful, multi-million dollar enterprise SaaS products in the San Francisco Bay Area as well as emerging products in the more nascent Indian startup ecosystem.

Poornima Mohandas

Product Marketing

Product Strategy

5 Product Positioning Mistakes to Absolutely Avoid

Vikash Koushik is a Product Marketer at Zepel.io, a project management tool for software product teams. He enjoys dissecting the market, understanding why users behave the way they do, and helping teams tell their story.

product positioning

SUNDAY REWIND: Same but different: Launching products at an established company

5 Product Positioning Mistakes to Absolutely Avoid

Five Steps to Positioning Your Product