With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

#mtpcon

Product Positioning by April Dunford

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Practical guide to move from IC to manager in product management

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How to build AI products that users trust: 3 core focus areas to stay user-centric

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Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Mistakes, learnings, and a product person’s relentless journey into leadership

Leading product ops at Delivery Hero with Koen Dubelaar

Everything wrong with the product management job market. And how to fix it

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product launch

SUNDAY REWIND:  Same but different: Launching products at an established company

Poornima Mohandas is a business-journalist-turned-product-marketer with over 14 years of professional experience. She runs productmarketingfortech.com, a product marketing consultancy based out of Bangalore. She has handled incredibly successful, multi-million dollar enterprise SaaS products in the San Francisco Bay Area as well as emerging products in the more nascent Indian startup ecosystem.

Poornima Mohandas

Interview

5 Product Positioning Mistakes to Absolutely Avoid

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

buyer personas

How to Build a Killer Product Microsite

Vikash Koushik is a Product Marketer at Zepel.io, a project management tool for software product teams. He enjoys dissecting the market, understanding why users behave the way they do, and helping teams tell their story.

Vikash Koushik Sreenivasan

Customer Research

Five Steps to Positioning Your Product

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