Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Premium Content

A quick look at decision supervision by Lucy Spence

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

#mtpcon

Make better decisions faster by Martin Eriksson

Tobias Freudenreich is a seasoned product leader with over 20 years of experience in the digital industry. Today, as an independent product leadership coach and consultant, he helps product people and their organizations to continuously grow and to develop successful products. Alongside his work, he is also co-organiser of ProductTank Hamburg, co-moderator of the Product at Heart conference and host of the German podcast series Produktmenschen.

Tobias is located in Hamburg, Germany.

Tobias Freudenreich

#mtp engage hamburg

Using principles to make better decisions faster by Martin Eriksson

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Chris Massey

Decision Making

The Product Decision Stack – Martin Eriksson

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Data Driven Product Management

Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran

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Sunday Rewind: Decisions, debt, and other dilemmas by Janna Bastow

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Google buys Wix and Meta launches Community Notes: This week’s news roundup

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How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

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Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Evidence-based product decisions – Itamar Gilad on The Product Experience

Isabelle leads our Product and Design departments at Def Method. She has been a Product Manager for 13 years working in startups and consultancies such as Current, Betterment, and Pivotal Labs. She has experience with all aspects of the product life cycle and on a wide variety of products including consumer-facing products as well as enterprise and B2B products. She is dedicated to hiring and developing the best product managers and designers and supporting them as they deliver impactful software that solves important business and user needs for Def Method’s clients. Outside of work, she enjoys kitesurfing, metalsmithing, and hanging out with her 3-year-old, Zoe.

Isabelle Berner

Katie is an experienced product leader with a passion for using data, analytics, and empathy to connect with customers. When she was young, this blend of analytical and creative thinking was reflected in her love of playing the piano (creating melodies from musical structures on paper), studying the overlap between Art and Physics (think Dali’s melting clocks and Einstein’s Theory of Relativity), and writing poetry about the Heisenberg Uncertainty Principle (isn't it poetic that our bodies are comprised of electrons in uncertain locations?). Now, as an adult, she pursues this passion by merging storytelling and technology to execute products, flexing her creative and analytical muscles as needed to be the hub between different types of talents, working together to ultimately drive customer satisfaction and business value.

Katie Cladis

Frameworks

The (Def)inition Lab: Our recipe for reducing the risk of product failure

Anna Buldakova is a Product Manager in the Workplace by Facebook Machine Learning team. Starting her career at Yandex Search in Russia, Anna had a chance to work in a hardware startup called Suitepad in Berlin and then join Intercom (a b2b product for sales, marketing and support) in Dublin. She is also a founder of No Flame No Game, one of the most popular blogs about product management in Russian. 

Anna Buldakova

Creativity

Lessons From the Space Race: 3 Steps to Better Product Decisions

B2B SaaS product leader with 12+ years of experience building impactful products and scaling exceptional product and design teams. Check out my website where I write about authenticity, strategy, and growth to learn more.

Alex Hughes

Indecision in Product: How to Avoid Becoming a Bottleneck

Satheesh Nanniyur is a Senior Director of Product Management in Salesforce. Most recently, Satheesh has been in Salesforce Marketing Cloud building APIs, API Platforms, and scalable Data Management systems for driving 360 degree customer view for cross channel marketing, audience segmentation, and personalization. Satheesh has over 8-years of experience in product management in various markets including Enterprise and Consumer Internet Software. Coming from a developer background, Satheesh is passionate about technology and problems it can solve.

Product Decisions

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