LATEST POSTS

Using principles to make better decisions faster by Martin Eriksson

BY Tobias Freudenreich on August 15, 2022 for Prioritised Members

In his keynote at #mtpengage Hamburg 2022, Martin Eriksson – Product Partner at EQT Ventures, Co-Founder of Mind the Product, and Co-Author of the best-selling book Product Leadership, or in short “the big friendly giant of product management” – illustrates how to overcome decision overload […] Read more »

Evidence-based product decisions - Itamar Gilad on The Product Experience

BY The Product Experience on August 3, 2022

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. […] Read more »

The (Def)inition Lab: Our recipe for reducing the risk of product failure

BY Isabelle Berner on September 28, 2021

In this article, we share the process that we use at Def Method to help clients avoid product failure and ensure that they build to succeed. […] Read more »

The Product Decision Stack - Martin Eriksson

BY Chris Massey on January 4, 2021

Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action. Martin says the most common thing he hears from product people is the question “How do we know if we’re building the right thing?” – this fundamentally comes […] Read more »

Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran

BY Andres Phillips on October 26, 2020

In this ProductTank San Francisco talk, Brian Tran, Director of Product Management at User Testing, shows us how we can become better product people by supercharging our data with human insights. His key points include: What makes a product great? Making decisions Qualitative and quantitative data together Watch the video to see Brian’s talk in […] Read more »

Lessons From the Space Race: 3 Steps to Better Product Decisions

BY Anna Buldakova on July 9, 2019

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists. In this post I examine the way I think about the path: what has worked for me and helped me grow as a product […] Read more »

Indecision in Product: How to Avoid Becoming a Bottleneck

BY Alex Hughes on April 8, 2019

A few years ago, comedian Aziz Ansari released a Netflix special called “Live at Madison Square Garden”. During his set, he joked about the effort required to buy a new toothbrush. Not just any toothbrush would do, he had to have the best. He researched for hours, Googling “best toothbrush” and reading articles on the […] Read more »

Product Decisions: Are Customer Requests Overrated?

BY Satheesh Nanniyur on August 7, 2017

As product managers, we are trained to focus on the customer. We know that customer satisfaction is of paramount importance and that we must do everything in our power to make customers happy. But I believe that this – contrary to conventional product wisdom – may be hurting your business. Don’t get me wrong, I […] Read more »