LATEST POSTS

Is it Time to Invest in Redesigning my Digital Product?

BY Mehmet Perk on January 26, 2021

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase […] Read more »

The typology of design sprints

BY Julie Stanescu on October 25, 2017

In this ProductTank San Francisco talk, Kai Haley and Burgan Shealy share their insights into the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs. What is a design sprint? At its core, a design sprint is a tool for answering a critical business question through […] Read more »

Video: Innovations that matter

BY Martin Eriksson on January 6, 2014

Innovation is critical to the success of any product or business, but today it’s so simple to test and measure iterative innovation that we forget that there is a whole other class of innovation – the long shot. You just can’t get to these innovations through a process of marginal gains which makes them much […] Read more »