LATEST POSTS

The Psychology Behind Successful Products by Nathalie Nahai

BY Martin Eriksson on May 25, 2016

In this talk from Mind The Product San Francisco, Nathalie Nahai explains the psychological principles behind the successful conversion, adoption and monetization of products, and how you can use these techniques in a nice vs naughty way. Nathalie is the Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion. Having […] Read more »

Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

BY Martin Eriksson on October 30, 2015

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […] Read more »

Jared Spool, Nathalie Nahai and Shiva Rajaraman to speak at #mtpcon London

BY Martin Eriksson on April 9, 2015

Mind the Product conferences aren’t all about the amazing networking and partying, we put on some great content too with the leading product thinkers and practitioners in the world. So I’m thrilled to announce the first three amazing speakers for #mtpcon London 2015: Jared Spool Jared Spool is the founder of User Interface Engineering and […] Read more »