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Capturing Customer Context for Cross-Channel Experiences by Cheryl Platz

BY Helene Sanchez on February 5, 2021 for Prioritised Members

In this November 2020 #mtpcon Digital session, Cheryl Platz, a multimodal design expert and author of Design Beyond Devices, shares a framework for capturing customer context and deepening your understanding of customers inspired by her time in improvisational theatre. Cheryl gets us thinking about the answers to questions such as: Is your customer experience straining at the […] Read more »