LATEST POSTS

Insider Tips on Running Double-Sided Marketplaces

BY Jase Clamp on August 13, 2020

What do you get when you have a room full of marketplace product leaders from areas as diverse as pet care, heavy machinery, content creators and consumer goods comparisons? A ProductTank! In July 2020 ProductTank Brisbane focused on double sided marketplaces and we were fortunate to have so many diverse perspectives on the topic in the […] Read more »

Launching a Multi-Sided Marketplace? Why Design Sprints are Essential

BY Mike Edmonds on September 21, 2018

More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. General Motors launched Maven, a peer-to-peer marketplace that connects owners […] Read more »