MTP Engage Hamburg 2019

Thanks to his 2019 MTP Engage Hamburg talk, we now know 10 things Patrick Roelof wishes he’d known at the start of his career. Here he helps you to get one step ahead of the game by sharing them, giving you suggestions on how to adjust the way you work and excel in your product management Read more »

Every year, for MTP Engage Hamburg, we invite speakers from outside the mainstream product scene and ask them to contribute an additional perspective to stimulate discussion among our audience. This year we were very pleased to welcome Marie Louise Gørvild, Director of Techfestival Copenhagen, to present her view on the profound influence of product managers Read more »

Ready to get started with your experiment? Only need to find the right tool now? But which one to choose? It feels like being in a jungle with tools upon tools – how to navigate this situation? In this talk from MTP Engage in Hamburg, I share learnings and examples from some of the numerous Read more »

While most product people can agree on the attributes of an effective goal, turning them into tangible results is a different story. Goals quickly lose their effectiveness when product teams are not able to link them to the actions of their daily work. However, before you join in the OKR hype, it makes sense to Read more »

Click CC for subtitles in English What do you need to be an outstanding product manager? This is one of the key questions for every product organisation and it is also one that this talk from MTP Engage Hamburg tries – at least to some extent – to answer. I share some of the issues Read more »

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far. Content-based Recommendations Versus Demographics Personalisation only takes you so far on an ad-driven platform. Your safest Read more »

Anita Zielina’s keynote at this year’s MTP Engage Hamburg addresses the question of whether “product culture” can save the media industry. Anita, who is director of innovation and leadership at the Craig Newmark Graduate School of Journalism at CUNY, focuses on the underlying problem of how to change organizations that do not want to change Read more »

Product management is notoriously difficult to define. We are generalists, and we work with many others. We take responsibility for the lifecycle of our product. These statements apply to almost all product managers, but they paint an incomplete picture. It’s not Enough to be a Generalist It’s not enough to be a generalist or to Read more »

For the third time MTP Engage brought together product people from Germany and further afield – this year in a packed three-day agenda. Day 1: Leadership Forum We started with the first-ever MTP Leadership Forum in Hamburg, a decidedly intimate event for 40 product leaders. The forum started with lunch and ended with rooftop drinks Read more »