mobile product

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Products were simple, with a few buttons and straightforward directions. Today however, many products are accompanied by an app, which affects this buying Read more »

Nikila Srinivasan leads the effort for Facebook’s ads products in emerging markets, having built up a cross-discipline product team from scratch at Facebook in London. Nikila talks us through examples of how people in emerging and high-growth markets “hack” mobile, and how smart product teams can tap into this groundswell of innovation. Facebook wants to Read more »