LATEST POSTS

Conducting User Interviews: A Practical Guide

BY Eira Hayward on March 5, 2021 for Prioritised Members

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a […] Read more »

Perfect Gifts for Product People

BY Chris Massey on December 15, 2020

As we come to the end of the wild ride that has been 2020, perhaps it’s time to treat someone (or yourself) to an awesome gift. We’ve gathered a selection of gifts that are perfect for product people. Some of these are great for those of us who need a little technical upgrade for their […] Read more »

Celebrating Product in AsiaPac - A Free Digital Event

BY Imogen Schels on March 12, 2020

Here at Mind the Product we love a challenge and when we were forced to cancel our Singapore conference in February, due to the Coronavirus outbreak, we quickly put our thinking caps on. We knew we still wanted to bring together the vibrant product community across AsiaPac, celebrate all the great things happening, and inspire […] Read more »

Introducing MINDSET: Helpful Answers to Your Product Questions

BY Rosemary King on May 28, 2019

You’ve got questions, we’ve got training! We’ve recently released some testimonial videos that take a peek into our training. They let you hear from the product managers who teach our curriculum, and give you a good look at what a Mind the Product Training session is like. But most importantly, we’re now launching MINDSET, a […] Read more »

What can Non-Product People Learn From Product People?

BY Amy Roberts on May 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. I’ve worked in B2B tech marketing for about eight years, as a product marketer for a […] Read more »

How to Write Effective User Personas for a Diverse Audience

BY Stephanie Musat on April 29, 2019

A persona starts off with a classic formula – name, age, demographic, location –  and that formula can work when you have a focused audience with specific needs. But what happens when your product is direct to consumers, and there are an awful lot of them? My career has been focused in media: I’ve worked […] Read more »

Product Trends to Watch in 2019

BY Rosemary King on January 22, 2019

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice. Noticing early indications of patterns of behavior can help […] Read more »