Mind The Product San Francisco 2016

All startups go through three distinct phases – birth, growth, and survival. You start by making the product work, then you have to grow the product, and then, crucially, you have to focus on survival – on keeping it relevant. Des Traynor is the co-founder and Chief Marketing Officer of Intercom, and in this hilarious Read more »

Not that long ago new technologies were magical, and we were so happy when they just worked. But today we expect more, and assume, demand even, that digital experiences don’t just work really well but are simple, intuitive and fun to use too. This means companies need to stop thinking purely about technology, and think Read more »

Laura Klein has been an engineer, researcher, designer, product manager and consultant, which means she’s worked with a lot of teams. But what makes a happy team? In writing her next book “Building Better Products”, she donned her research hat and interviewed a number of product teams around the world. In this talk at Mind Read more »

In this talk from Mind the Product San Francisco, Ashwini Asokan sums up the state of Artificial Intelligence (AI) today as Brains, Bots, and Bullshit. For the last few years the headlines have been clear – AI could destroy us and ruin humanity, with killer bots taking our jobs and becoming our overlords. Clearly we’re Read more »

We tend to forget that the experience is the product we’re delivering. Every technical product category through history has followed this pattern – from a technology for technologies sake, to a feature war, to an experience. In this awesome talk from Mind the Product San Francisco, Peter Merholz highlights the importance of the last stage Read more »

One of the challenges of good product management is how effortless it looks when it is done well. We all know that the more obvious a product looks, the harder it was to create. Easy solutions add complexity (just add an option, just add a feature) but the best solutions reduce the product, and are Read more »

In this talk from Mind The Product San Francisco, Nathalie Nahai explains the psychological principles behind the successful conversion, adoption and monetization of products, and how you can use these techniques in a nice vs naughty way. Nathalie is the Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion. Having Read more »

t’s February 13, 1960, and Ella Fitzgerald stands on a West Berlin stage, nearing the end of a stellar performance. On a whim, she decides to sing “Mack the Knife,” a popular song, but one she’s never performed live. The first chorus goes as planned, and then… she blanks and completely forgets the lyrics to Read more »