Mental Model

It’s been far too long since we’ve seen you all in person but, for the team at Mind the Product, and many who enjoy our conferences, the wait is almost over! Tickets are now on sale for our first ever hybrid event, #mtpcon London+EMEA 2021 which means you can join us online and in person on October 21 Read more »

What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. Without a good framework of mental models, you will be limited in all those areas. “What Read more »

Joe Leech is a UX consultant and author of the book Psychology for Designers, and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his sleeves up and actually doing design work himself. In this energetic talk at ProductTank London, Joe gives some real-world examples from his Read more »

When people think about Information Architecture, they often think of walls covered in post-it notes and whiteboards covered in notes and diagrams. But these are just tools that represent plans and ideas and, more importantly, they’re a way to get into people’s heads and represent the information they’re working with. Information is a ‘material’ that Read more »