Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Data Driven Product Management

Product Management Process

Video

10x Not 10%, Product Management by Orders of Magnitude by Ken Norton

Jonathan is product marketing manager at Hansel.io where he's exploring the overlap between product management and behavioural science and helping product managers and growth marketers to boost conversions.

loss aversion

Overcoming Cognitive Biases That Reduce Feature Adoption

10x Not 10%, Product Management by Orders of Magnitude by Ken Norton