LATEST POSTS

Video: Building a winning product strategy from the Kano model by Jared Spool

BY Martin Eriksson on September 25, 2015

The Kano model is a beautifully simple but often misunderstood model for mapping out customer satisfaction with various features of your product. We’ve covered the Kano model before after seeing Jared Spool talk about it so we were delighted to have him join us at #mtpcon this year to really tackle it in depth and […] Read more »

Jared Spool, Nathalie Nahai and Shiva Rajaraman to speak at #mtpcon London

BY Martin Eriksson on April 9, 2015

Mind the Product conferences aren’t all about the amazing networking and partying, we put on some great content too with the leading product thinkers and practitioners in the world. So I’m thrilled to announce the first three amazing speakers for #mtpcon London 2015: Jared Spool Jared Spool is the founder of User Interface Engineering and […] Read more »