influencer

An inspirational first-time talk from Tobi Otokiti asking us as product managers to consider ourselves as the product. See yourself as a product leader, not just a manager, and genuinely care for your team. Don’t be the aloof CEO of the product, but become a team player and get excited about your product – it will Read more »

Influencer marketing is big business and inevitably affects the way consumer products are developed. As a result, product managers have to carefully consider how to support every step of a product’s sharing journey. What do the Fyre Festival, Facebook Dating, and Kombucha all have in common? These recent hot topics of conversation wouldn’t have meant Read more »