LATEST POSTS

The 3 stages of product development at a high growth tech company by Cameron Adams

BY Jon Horvath on May 14, 2021 for Prioritised Members

In this #mtpcon Digital APAC keynote, Cameron Adams, Co-Founder and Chief Product Officer at Canva shares the strategic tools needed to understand and manage products through the various phases of an organisation’s growth. Watch the talk in full or read on for the overview. Mind the Product members can also watch the recordings of all our #mtpcon […] Read more »

12 Ways to Reduce Customer Churn

BY Moran Malachi on January 19, 2021

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies. I’ve learned that this is a battle that never ends, and there are different strategies to combat it. Customer churn is the number of customers […] Read more »

AARRR vs RARRA: Pirate Metrics Explained

BY Ben Crouch on October 8, 2020

Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, […] Read more »

A Product Manager's Approach to Growing Teams

BY Sharon Kean on August 28, 2020

When I joined TransferWise one of the things I wanted to bring to the mission was my experience building strong teams, because when you’re building best-in-class products that solve customers problems at scale you need high performing teams that can work quickly and efficiently. I’ve now been with the company for six months and it […] Read more »

The Hidden Costs of Constantly Shipping new Things

BY Michal Bugno on August 25, 2020

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a […] Read more »

Scaling from 60 to 1,000 People

BY Nilan Peiris on July 28, 2020

TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. We’re happy to boast that the service […] Read more »

Growth as a Product Person

BY Anthony Marter on May 21, 2020

In February 2015, a small group of enthusiastic Auckland-based product managers got together to hold the very first Product Management Auckland Meetup event. Now, 59 events and nearly 3500 members later here we’ve marked this milestone with five lightning talks on the theme, “How I’ve grown”. Here you can watch the talks in full or […] Read more »

How to Grow and Scale a High-Functioning Team by Richard Cadman

BY Fred Esere on May 1, 2020

In this talk, Richard Cadman, Principal Product Manager at Monzo, helps us think through practical steps we need to take to grow and scale a high-functioning team. Using examples from his experience at Monzo, where he built his team up from 10 to 40 people, he covered: How to get teams engaged How to set […] Read more »

Throw Less Spaghetti, Make More Stick by Devan Goldstein

BY Andres Phillips on February 22, 2020

When growth work looks like product work, growth-team problems look like product-team problems. In this ProductTank San Francisco talk, Devan Goldstein, then Growth Product Lead at Dropbox, shows us how using product themes can help to focus growth teams. Watch the video to see his talk in full. Or read on for an overview of his […] Read more »

What are the Secrets to Enabling Sustainable Growth?

BY Ravi Sinha on November 19, 2019

Fewer than 10% of startups survive and grow into large companies and, for every time growth is done right, there are 100 ways it could have been done wrong. Here, I’d like to share the lessons I’ve learned from my years working as a product manager, focused on growth. If they could, organisations would choose always […] Read more »