Google Ventures

36:49

10x Not 10%, Product Management by Orders of Magnitude by Ken Norton

Martin Eriksson

History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton