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The Story Behind the Sweat Patch: Innovating at Gatorade

BY Tucker Fort on August 8, 2019

Fitness and sport innovation today is a combination of digital and physical elements, whether it’s wearable fitness trackers or personalized digital coaching programs. But sports drinks, by their nature, are physical experiences. So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, […] Read more »