As Partner and expertise lead based in Smart’s New York studio, Tucker focuses on the convergence of business and design to create market-defining experiences that matter. Pioneering innovations for clients across a diverse range of sectors from CPG to IoT, Tucker is the creative and strategic force harnessing Smart’s multi-disciplinary talent towards standout solutions. Most recently, he architected an ongoing partnership with Gatorade, tapping into emerging technologies to envision, pilot, develop, and launch an athlete personalization platform and service offering. By discovering new methods to solve strategic design challenges, Tucker has generated more than 70 patented designs.

Tucker Fort

Business Strategy

The Story Behind the Sweat Patch: Innovating at Gatorade