Helping startups to build a product practice

BY Eira Hayward on September 19, 2022

If you work in product you’ll know Martin Eriksson. ProductTank founder, co-founder of Mind the Product, author of a bestselling book on Product leadership, you will have heard him speak or read something he’s written. For over 20 years he’s been a driving force in furthering the craft of product management and shaping Product practice. Read more »

Product manager zero: When to hire the first product manager

BY Eira Hayward on February 21, 2022

We addressed what it’s like to be that very first product manager in a business in this article, Product manager zero: How to be number one, but how do product leaders and the management go about finding the first one? When do they hire, what do they look for, and what should they do to Read more »

Product manager zero: How to be number one

BY Eira Hayward on February 14, 2022

Being the first product manager at an organisation comes with a long list of challenges  – among them a lack of clarity (on everything), a shortage of tools and resources, and the need to get everyone aligned fast. To help you understand what it’s really like to be the first product manager in the door, Read more »