LATEST POSTS

Life Beyond Google Analytics: Pick the Best Tools for the Job

BY Yoav Yechiam on February 14, 2018

  Google Analytics as Your Default Platform? Sure, if it’s 2010… A product manager’s role as an analyst is sometimes forgotten or not recognized. As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze […] Read more »

Product Development: Turning Months Into Weeks

BY James Doyle on July 11, 2017

How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious […] Read more »