Paul is an entrepreneur with over 25 years’ experience in startups, product development and marketing. He is co-founder of AsqMe, a technology platform that enables content creators to aggregate and monetizatize audience questions. He is also founder at UnLock, a boutique consultancy that helps clients achieve product-market fit. 

Paul’s prior exits include Karen.care, a SaaS platform that helps families care for aging parents, and KOR Water, a consumer products brand that Outside Magazine called the “Apple of sustainable hydration.” 

Previously, Paul held senior product and marketing roles at Adobe, Sony and Microsoft. He holds a BA from Purchase College, an MBA from Indiana University&#39;s Kelley School of Business, and a Masters in Human-Computer Interface from New York University.


Paul Shustak

Business Strategy

desktop first

Mobile Second: When Desktop is the Right Platform to Focus on First