Topic videos

When A/B Tests Aren’t Enough, By Scott Castle
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When A/B Tests Aren’t Enough, By Scott Castle

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides

23:06

Let’s Engage – Live Data Visualisation at MTP Engage Hamburg 2018