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The Product Experience

Customers

Are B2B PMs too far from customers?

Udit Mehrotra is Head of Product for North America Languages Experience at Amazon, where he leads AI/ML-driven product strategy for over 60 million Spanish- and French-speaking customers across the U.S. and Canada. His work focuses on leveraging generative AI and machine learning to create seamless, culturally relevant experiences for customers navigating e-commerce in their secondary languages—addressing unique challenges in translation accuracy, cultural adaptation, and personalization at scale. These innovations have generated $1B+ in measurable business outcomes. A featured speaker at Product School and regular contributor to Forbes Technology Council, Udit is recognized as a Top 10 Global Mentor on ADPList and holds Fellow designations from the British Computer Society and IETE.

Udit Mehrotra

Artificial Intelligence (AI) & Machine Learning (ML)

Your product speaks English. Your customers don't

I have led product development and strategy in multinational corporations and startups, working across B2B and B2C SaaS solutions. My experience includes driving innovation in mature products and greenfield initiatives. Academically, I am pursuing a PhD in Business Management and hold two master's degrees in Business Management and Administration, with a focus on strategy and competitiveness. Additionally, I’ve completed several specializations in strategy and applied technology, as well as an MBA in Project Management.

Heriton Duarte

User Research

Community Post

The customer is always right...until they aren't

A strategic Product  Manager with 15+ years of experience in B2B SaaS, with a focus on CX, CRM, and connected services. Successfully launched products in EMEA, tripled ARPU, and defined high-impact GTM strategies for new markets. She has deep experience localizing value propositions and collaborating with cross-cultural teams across different markets. Skilled at turning complex solutions into clear customer value. Thrive in fast-paced, international tech environments where customer and human-centricity drive the development. SAFe certified.

Your product speaks English. Your customers don't

The customer is always right...until they aren't

Are B2B PMs too far from customers?

How revisiting your ICP twice a year can save your B2B product