Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Customers

Are B2B PMs too far from customers?

I have led product development and strategy in multinational corporations and startups, working across B2B and B2C SaaS solutions. My experience includes driving innovation in mature products and greenfield initiatives. Academically, I am pursuing a PhD in Business Management and hold two master's degrees in Business Management and Administration, with a focus on strategy and competitiveness. Additionally, I’ve completed several specializations in strategy and applied technology, as well as an MBA in Project Management.

Heriton Duarte

User Research

Community Post

The customer is always right...until they aren't

A strategic Product  Manager with 15+ years of experience in B2B SaaS, with a focus on CX, CRM, and connected services. Successfully launched products in EMEA, tripled ARPU, and defined high-impact GTM strategies for new markets. She has deep experience localizing value propositions and collaborating with cross-cultural teams across different markets. Skilled at turning complex solutions into clear customer value. Thrive in fast-paced, international tech environments where customer and human-centricity drive the development. SAFe certified.

The customer is always right...until they aren't

Are B2B PMs too far from customers?

How revisiting your ICP twice a year can save your B2B product