customer strategy

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Global Product Strategy by Mel McVeigh

Andres Phillips

Mel McVeigh is the Product Director at Condé Nast, one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy Customer Process People