Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Customers

Sunday Rewind: How to face the challenges of customer retention

Mike Belsito is Head of Product Evangelism for Pendo and Mind the Product and is seen as one of product management’s most notable connectors. 

Mike spent over a decade leading two of the most recognized communities in product management – first as co-founder of Product Collective, home to INDUSTRY: The Product Conference – and then at Mind the Product, after Pendo brought the two together in September 2024. Through both, he's built spaces where product people connect, grow, and take their craft seriously.

Before his community-building chapter, Mike was a startup founder and operator, serving as a co-founder, executive, and early employee in several technology startup companies. He is currently under contract with Wiley to write The Future-Proof Product Manager – a book that explores the timeless characteristics helping product people stay valuable through any period of massive change. It is due out in February 2027. His work has been featured in the New York Times, The Atlantic, CNN, NPR, and PBS.


Mike Belsito

Deep dive: Creating effective retention strategies

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Sunday Rewind: How to face the challenges of customer retention

Deep dive: Creating effective retention strategies

Products on average retain 30% of customers after 3 months: Product benchmark findings

How to face the challenges of customer retention