LATEST POSTS

Always solve your customer's core problems

BY Vignaraj Gadvi on September 1, 2022

This article offers a lesson in understanding why product managers need to ask themselves “What are my customer’s core problems?” Without knowing this answer there is no way they’ll be able to make informed decisions. […] Read more »

Beware the Tyranny of Customer Feedback

BY Adam Thomas on September 3, 2020

The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that […] Read more »

Look to the Left By Dave Wascha

BY Andres Phillips on February 3, 2020 for Prioritised Members

In this MTP Engage Manchester talk, Dave Wascha, then Chief Product Officer at Moonpig, shares with us some insight on solving customer problems by mapping them out and then looking forward and back in time as they relate to one another. His key points include: Understanding customer problems Looking to the left How far to the […] Read more »