What B2B companies can learn from Duolingo's growth strategy

BY Nat Brown on April 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here’s what they learned. Read more »

SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

BY Louron Pratt on May 15, 2022

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products. Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use Read more »

A step-by-step guide to running a customer journey mapping workshop: part 2

BY Katerina Kondrenko on May 5, 2022

Organizing a workshop is also a kind of journey, and we’re ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it’s time to delve into the actual conduct of the session and what follows. Read more »

A step-by-step guide to running a customer journey mapping workshop: part 1

BY Katerina Kondrenko on April 21, 2022

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. Read more »

Planning Your Prototype With a Customer Journey Map

BY Lewis Nyman on June 26, 2017

“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail. Doing this allows you to have high-level conversations over the direction of the user’s journey, rather than get distracted by specific visuals or Read more »