Customer Journey
LATEST POSTS
SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping
In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products. Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use […] Read more »
A step-by-step guide to running a customer journey mapping workshop: part 2
Organizing a workshop is also a kind of journey, and we’re ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it’s time to delve into the actual conduct of the session and what follows. […] Read more »
A step-by-step guide to running a customer journey mapping workshop: part 1
Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. […] Read more »
Planning Your Prototype With a Customer Journey Map
“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail. Doing this allows you to have high-level conversations over the direction of the user’s journey, rather than get distracted by specific visuals or […] Read more »