post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Product Management

WhatsApp runs ads and Amazon sees a GenAI future: this week’s news roundup

Podcast

How to build a product-led operating model that actually sticks – Jen Swanson

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why is hiring product managers so hard?

What burnout taught me: Lessons from product managers

Meet the new AI CEO: Klarna’s bold customer feedback loop bet

What I learned from building products in Africa

What does it take to build world class products today? Ezinne & Oji Udezue (Co-Authors at ProductMind, ex-CPOs of Calendly, Typeform & WP Engine)

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products.
Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop.
<a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Discover more insights by reading more episodes in our Sunday Rewind series.</a>
Only when CJM is done right, can you get closer to your clients and understand their needs and wishes. In his piece, he goes through several examples of inspiring CJM stories performed by organizations in the past:
<img decoding="async" class="aligncenter" src="https://www.mindtheproduct.com/wp-content/uploads/2022/05/f070f18f-765f-489d-ad46-55ab952793bf_1-StarbucksCJmap-1024x848-1.jpeg" alt="" />
The customer experience map created by Starbucks shows the possible steps of the customer who came to Starbucks to drink some coffee and work and the emotions he or she can feel in each place. It’s not a map which is likely to work for e-commerce but I think it’s very interesting and inspirational.
Additionally, customer journey maps can be useful not only for online stores but also for offline ones. If you have a coffee shop or a small convenience store, you can make your own CJM just like Ikea did.
<img loading="lazy" decoding="async" class="aligncenter" src="https://www.mindtheproduct.com/wp-content/uploads/2022/05/f8cab21e-2724-4e20-967b-6697ce34e403_6-Offline-customer-journey-map.jpeg" alt="" width="610" height="406" />
<a href="https://www.mindtheproduct.com/creating-customer-journey-maps/" target="_blank" rel="noopener"> 
To find out additional inspiring customer journey mapping stories, read this insightful article with real-world examples in full. </a>

core/freeform

Prioritising customer needs with Dan Olsen

Understanding and executing effective research

Prioritised Fireside Chat: Make better product decisions with JTBD

Connecting to your customers in a remote world by Anna Lee Anda

MTP Panel: Using discovery and research to influence key product decisions

Understanding the next 100m users in India by Akhil Jayaprakash

Performing Effective User Research: Advice From C Todd Lombardo

Communicating Research with Pace Layer Mapping by Adrian Howard

Capturing Customer Context for Cross-Channel Experiences by Cheryl Platz

Iterating Your Voice Product, by Lisa Vigar

SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

ProductTank Ljubljana

ProductTank Valencia

ProductTank Tbilisi

ProductTank Luxembourg

Product Management Foundations BST

Product Management Foundations ET

ProductTank Amsterdam

ProductTank Edinburgh

ProductTank Casablanca

ProductTank Des Moines

ProductTank Auckland

ProductTank Birmingham

ProductTank London

ProductTank Philadelphia

ProductTank Washington

ProductTank Reston

ProductTank Sydney

ProductTank Dubai

ProductTank Prague

ProductTank Reading

ProductTank Jacksonville

ProductTank Raleigh

ProductTank Rio de Janeiro

ProductTank Buenos Aires

ProductTank Atlanta

ProductTank Orlando

ProductTank Los Angeles

ProductTank Palo Alto

ProductTank Pune

ProductTank Bielefeld

ProductTank Köln

Communication & Alignment BST

Communication & Alignment ET

ProductTank Vilnius

ProductTank Paris

ProductTank Dallas

ProductTank Frankfurt

ProductTank Milton Keynes

ProductTank Tokyo

ProductTank Norwich

ProductTank Pittsburgh

ProductTank Hamburg

ProductTank Leeds

ProductTank Manchester

ProductTank Bristol

ProductTank Exeter

ProductTank Würzburg

ProductTank Columbus

ProductTank Malmö

ProductTank Chicago

SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

Louron Pratt

Read more