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What we learned at Pendomonium and #mtpcon: Day 1

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Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products.
Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop.
<a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Discover more insights by reading more episodes in our Sunday Rewind series.</a>
Only when CJM is done right, can you get closer to your clients and understand their needs and wishes. In his piece, he goes through several examples of inspiring CJM stories performed by organizations in the past:
<img decoding="async" class="aligncenter" src="//wp-content/uploads/2022/05/f070f18f-765f-489d-ad46-55ab952793bf_1-StarbucksCJmap-1024x848-1.jpeg" alt="" />
The customer experience map created by Starbucks shows the possible steps of the customer who came to Starbucks to drink some coffee and work and the emotions he or she can feel in each place. It’s not a map which is likely to work for e-commerce but I think it’s very interesting and inspirational.
Additionally, customer journey maps can be useful not only for online stores but also for offline ones. If you have a coffee shop or a small convenience store, you can make your own CJM just like Ikea did.
<img loading="lazy" decoding="async" class="aligncenter" src="//wp-content/uploads/2022/05/f8cab21e-2724-4e20-967b-6697ce34e403_6-Offline-customer-journey-map.jpeg" alt="" width="610" height="406" />
<a href="https://www.mindtheproduct.com/creating-customer-journey-maps/" target="_blank" rel="noopener"> 
To find out additional inspiring customer journey mapping stories, read this insightful article with real-world examples in full. </a>

core/freeform

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Connecting to your customers in a remote world by Anna Lee Anda

MTP Panel: Using discovery and research to influence key product decisions

Understanding the next 100m users in India by Akhil Jayaprakash

Performing Effective User Research: Advice From C Todd Lombardo

Communicating Research with Pace Layer Mapping by Adrian Howard

Capturing Customer Context for Cross-Channel Experiences by Cheryl Platz

Iterating Your Voice Product, by Lisa Vigar

SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

#mtpcon @ Pendomonium

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SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

Louron Pratt

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