LATEST POSTS

Who is “the Customer?” by Luke Taylor

BY Jayson Robinson on September 17, 2018

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor, formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. […] Read more »

10 Hacks of Customer-Centric Enterprise Product Managers

BY Peter Stadlinger on September 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. Those who have stood out to me as particularly customer-centric have had two qualities in common. The first quality is about laying foundations and the second is about finishing touches. I’m a product manager at Adobe, a company with a long product management tradition and which has produced […] Read more »

Measuring Customer Interactions to Unlock Product Discovery

BY Michael Morris on July 16, 2018

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different […] Read more »