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Why customer centricity matters in product management
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The Product Experience
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Topic videos

18:27
Building a new Social Future by Aditya Mukherjee
Customer centricity is a core value at Indian social startup Hike, its senior product manager Aditya Mukherjee relates in this talk to ProductTank Delhi, which looks to examine why customer centricity is difficult to crack. The main driver at Hike, he says, is as follows: in a world that has evolved tremendously in the last