Topic videos

Using Behavioural Economics and Dynamic Pricing With Your Products
21:33

Using Behavioural Economics and Dynamic Pricing With Your Products

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing