Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Management

Why thinking commercially is now an essential skill for product managers

Joined Mind the Product as Cofounder 2011, became CEO 2015, exited to Pendo 2022. Now exploring new paths. DMs open on Twitter & LinkedIn if I can help!

James Mayes

commercial skills

Why thinking commercially is now an essential skill for product managers

4 Challenges That Get in the Way of Effective Product Leadership