LATEST POSTS

Growth Hacking for Product Managers by Chris Long

BY Mareike Leitermann on March 26, 2019

Chris Long, Product and Growth Leader and part of the new product development team at Booking.com, introduced the ProductTank community of Karlsruhe to processes and models to drive product growth. Growth and Product Management Chris says that product managers often are unaware of their responsibility in the growth process. Although many areas in a business […] Read more »

Democratising Online Controlled Experiments at Booking.com by Lukas Vermeer

BY Arne Kittler on May 24, 2018

Booking.com is a European company with a reputation for running experiments in a sophisticated way. Lukas Vermeer is a senior product owner at Booking.com and one of the key players who established not only the tooling, but more importantly the culture behind experimentation at Booking.com. The title of his keynote at MTP Engage refers to an […] Read more »