LATEST POSTS

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

BY Kristen Berman on October 27, 2020

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast […] Read more »

Firing Trump: A Lesson in How to Live Up to Your Values

BY Eira Hayward on October 16, 2020 for Prioritised Members

In September 2020 behaviour analytics company Hotjar fired Donald Trump and the GOP as clients, saying that taking the business contravened its company values. CEO David Darmanin and chief product and technology officer Mohannad Ali issued a statement by way of a letter to the Hotjar community, explaining it had updated its acceptable use policy to disallow sites that […] Read more »