LATEST POSTS

Tales from the Marketplace by Ivan Gadeschi

BY Annie Witcombe on January 17, 2019

Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this […] Read more »

Sitcoms and the Secret to Building "Good Enough" B2B Products

BY Sidharth Sreekumar on December 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. I didn’t find it great (in fact I don’t remember chuckling at even one single joke) but I still ended up watching a bunch […] Read more »