Marty shares 10 reasons why most products fail. In the firing line? Relying on the wrong sources for ideas, product roadmaps, focusing on outputs rather than outcomes, to name just a few.
Using the #mtpcon San Francisco stage as a platform to warn of these common root causes of failure, Marty explains that these ways of working are a million miles away from how the very best product teams operate. Those teams, he tells us, embrace continuous discovery and deliver to set a clear vision based on customer problems.
To get a taste of how Marty defines each problem, and how he implements a successful approach in the teams he works with, watch The Root Causes of Product Failure.