In this Sunday Rewind, we revisit 2015, a product great – Silicon Valley Product Group founder, Marty Cagan – and the topic of product failure.
Marty shares 10 reasons why most products fail. In the firing line? Relying on the wrong sources for ideas, product roadmaps, focusing on outputs rather than outcomes, to name just a few.
Using the #mtpcon San Francisco stage as a platform to warn of these common root causes of failure, Marty explains that these ways of working are a million miles away from how the very best product teams operate. Those teams, he tells us, embrace continuous discovery and deliver to set a clear vision based on customer problems.
To get a taste of how Marty defines each problem, and how he implements a successful approach in the teams he works with, watch The Root Causes of Product Failure.
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