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Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

<p>In this conversation on this week&#8217;s podcast, Adam Warburton, Co-Founder of Rove, shares his journey from being a Chief Product Officer at large firms like Co-op and Travelex, to co-founding his startup, Rove. He discusses the challenges and learnings from transitioning to a startup environment, the importance of prototyping and user feedback, and the balance between being product-led and sales-led.</p>



<div id="buzzsprout-player-16727508"></div><script src="https://www.buzzsprout.com/1797429/episodes/16727508-from-co-op-cpo-to-co-founder-adam-warburton-co-founder-rove.js?container_id=buzzsprout-player-16727508&#038;player=small" type="text/javascript" charset="utf-8"></script>



<p><strong>Featured Links</strong></p>



<ul class="wp-block-list">
<li>Follow Adam on <a href="https://www.linkedin.com/in/adam-warburton/" target="_blank" rel="noreferrer noopener">LinkedIn</a>  </li>



<li><a href="https://www.go-rove.com/" target="_blank" rel="noreferrer noopener">Rove</a>  </li>



<li><a href="https://www.co-operative.coop/" target="_blank" rel="noreferrer noopener">Co-op</a> </li>



<li>Marty Cagan&#8217;s <a href="https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/" target="_blank" rel="noreferrer noopener">book</a> <em>&#8216;Inspired: How to Create Tech Products Customers Love&#8217;</em></li>
</ul>



<p><strong>Chapters&nbsp;</strong></p>



<ul class="wp-block-list">
<li>00:00 Expectation vs. Reality in Happiness</li>



<li>05:08 Transitioning from Corporate to Startup Life</li>



<li>10:05 The Importance of Prototyping and User Feedback</li>



<li>14:58 Navigating Product vs. Sales-Led Strategies</li>



<li>20:00 The Value of Co-Founders in Entrepreneurship</li>



<li>25:13 Learning from Experience: Shaping Product Practices</li>



<li>29:46 Pragmatism Over Theory in Product Management</li>



<li>35:08 Coaching and Training: Evolving Perspectives</li>
</ul>



<p><strong>Key takeaways</strong></p>



<ul class="wp-block-list">
<li>Happiness is expectation divided by reality.</li>



<li>Transitioning from corporate to startup life brings unexpected challenges.</li>



<li>Prototyping and user feedback are crucial in the early stages.</li>



<li>Navigating product vs. sales-led strategies is essential for growth.</li>



<li>Co-founders significantly enhance the entrepreneurial experience.</li>



<li>Pragmatism often trumps theoretical frameworks in product management.</li>



<li>Learning from experience shapes product practices.</li>



<li>The importance of being adaptable in product strategies.</li>



<li>Building a prototype can lead to significant traction.</li>



<li>Coaching should focus on maximizing impact with available resources.</li>
</ul>



<p></p>

In this conversation on this week's podcast, Adam Warburton, Co-Founder of Rove, shares his journey from being a Chief Product Officer at large firms like Co-op and Travelex, to co-founding his startup, Rove. He discusses the challenges and learnings from transitioning to a startup environment, the importance of prototyping and user feedback, and the balance between being product-led and sales-led.

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Podcast

From Co-op CPO to Co-Founder – Adam Warburton (Co-Founder, Rove)

How to use conflict to solve product problems – Yorai Gabriel (Author, The Innovators’ Drama)

The journey to SVP Product – 3 things to know (Shannon Scott, Airwallex)

What are common product diseases? And how can you overcome them?

How to get alignment from the board with your AI strategy

The 7 key strategies for product growth – Aakash Gupta (PLG Expert)

How do you avoid burnout in product management?

Understanding Product Equity in Tech – Glenn Block (Founder and CEO, ProdSense)

How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

It’s not you, it’s them – frustrating things orgs do – Keji Adedeji (Product Leader and Coach)