Product Psychology

How can product managers engineer engagement for their users? In this guest post, Ebenezer Diagi, Product Manager and Designer, discusses the art of flow to cultivate passion and loyalty amongst your user base.  Read more »

In this Ask me Anything (AMA) for prioritised members, Managing Director, Emily Tate, was joined by Ken Norton, Executive Product Coach, to discuss the art of product management. Watch the video in full or read on for the key points discussed. Read more »

In this post, we will look at the vast concepts of behavioural engineering to help you design better products. Read more »

Product people are charged with representing the needs of the customer as well as the needs of the business—but what happens when these are in conflict? We asked ethics consultant Cennydd Bowles to chat with us about how to handle some tricky situations in product. Read more »

Psychological safety has recently become one of the buzzwords in many workplaces. Many leaders might understand its importance but they often misunderstand what exactly it means and how to establish it. Read more »

You can get a lot of highly valuable information from the white space between all the words we read every day—does that sound like magic? In the following post, I explain why this has nothing to do with magic but it can be a very powerful tool for every product person. Read more »

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast Read more »

Product managers can encounter no end of contradictions as they drive for good outcomes for their products. What are these contradictions and how can product managers deal with them? Google is a juggling elephant. It serves conflicting needs of large user segments. One is the need of billions of consumers looking for the most accurate Read more »

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, Read more »

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it Read more »