LATEST POSTS

The influence of psychological safety on product management

BY Sebastian Straube on July 20, 2021

Psychological safety has recently become one of the buzzwords in many workplaces. Many leaders might understand its importance but they often misunderstand what exactly it means and how to establish it. […] Read more »

Reading the gaps in product

BY Emely Uebler on June 29, 2021

You can get a lot of highly valuable information from the white space between all the words we read every day—does that sound like magic? In the following post, I explain why this has nothing to do with magic but it can be a very powerful tool for every product person. […] Read more »

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

BY Kristen Berman on October 27, 2020

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast […] Read more »

Contradictions in the Craft of Product Management

BY Nithin Chandra on February 18, 2020

Product managers can encounter no end of contradictions as they drive for good outcomes for their products. What are these contradictions and how can product managers deal with them? Google is a juggling elephant. It serves conflicting needs of large user segments. One is the need of billions of consumers looking for the most accurate […] Read more »

Overcoming Cognitive Biases That Reduce Feature Adoption

BY Jonathan Senin on January 30, 2020

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, […] Read more »

Priming and the Science behind Onboarding

BY Shashank Ganesh on September 23, 2019

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it […] Read more »

The Black Mirror Test - Roisi Proven on The Product Experience

BY The Product Experience on July 31, 2019

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test.  That’s useful – but she’s also found a way for you to engage your team in a creative way, using the model […] Read more »

What's in the DNA of Product People?

BY Jase Clamp on June 6, 2019

I think there’s nothing better than talking to product people – they are my kind of people. The reason I say this is because product people put their hands up to serve right in the center of organisations where the competing pressures of business, technology, and the customer intersect. That is why I’ve thoroughly enjoyed […] Read more »

How Humanising Your Product can Make all the Difference

BY Megan Sayers on March 14, 2019

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm. Delightful touches, like illustration, are a luxury for those with six-figure investment, surely? A nice to have […] Read more »

User Research and Psychology by Mona Patel

BY Annie Witcombe on March 4, 2019

Mona Patel is the customer experience expert behind the UX-led innovation and design company Motivate Design. She uses her knowledge of design research and ergonomics to deliver “mind-spinning” solutions to companies with customer-related research problems. But how does she spin their minds? How does she find the insights inside their data? She naturalises the research contexts. […] Read more »