Product Optimisation

In this #mtpcon Digital Americas session, Juliet Shalet, author of The Really Good Idea Test, talks about what you can do to start to knock down the blockers and get your organisation ready to receive! […] Read more »

In this article, we’ll dig deep into one specific framework that I fancy a lot for its genericity and its simplicity to apply. In the end, you will master the key principles and be able to come up with clear priorities based on their estimated business impact. […] Read more »

Building a good Application Programming Interface (API) is more than returning responses. Being a developer and having integrated with tons of APIs, I have noticed a pattern between successful API products and those that are not. It’s about solving problems with great affordance. One might ask the key to building good API products. In this post, […] Read more »

Retaining customers is fundamental to product-led growth – here are some easy tips to get you started on the path to reduce customer churn. […] Read more »

Product operations maximises efficiency in learning & impact. Adam Thomas highlights the key pitfalls that indicate you’re ready to operationalise the product org. […] Read more »

In this November 2020 #mtpcon Digital keynote, Benedict Evans, Analyst and former Partner at Andreessen Horowitz analyses the huge impact the Covid-19 crisis has had on the technology sector, demonstrating how acceleration and experimentation are destructively ushering in a new normal. Watch the video to see his talk in full. Or read on for an […] Read more »

The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the […] Read more »

Influencer marketing is big business and inevitably affects the way consumer products are developed. As a result, product managers have to carefully consider how to support every step of a product’s sharing journey. What do the Fyre Festival, Facebook Dating, and Kombucha all have in common? These recent hot topics of conversation wouldn’t have meant […] Read more »

Building accessible products is the right thing to do. In concept, this is not a difficult idea to agree with. As technology becomes more ingrained into everyday life, the ability to use digital products is a necessity; therefore, from an ethical perspective, ensuring that a diverse set of customers can use your product is a […] Read more »

It pays to be ruthlessly simple about your value proposition. While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Acquire and convert more users by perfecting the most direct path to realizing that benefit. Here we look at a case […] Read more »