Enterprise Product Management
LATEST POSTS
10 Hacks of Customer-Centric Enterprise Product Managers
Over the years I’ve worked alongside a number of enterprise product managers in many companies. Those who have stood out to me as particularly customer-centric have had two qualities in common. The first quality is about laying foundations and the second is about finishing touches. I’m a product manager at Adobe, a company with a long product management tradition and which has produced […]
Dear CEO, Innovation Starts with a Good Product Manager
I’ve worked for more than a decade in product management with Fortune 500 companies and startups, and I realize I’m seeing a scary pattern. Product managers are only hired after the innovation or startup teams get concepts or funding approved. This means that product managers are thrust into developing a product or service concept they […]
Why Product Management for B2B Needs to be Different From B2C
Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. It […]
How to Make Product Management for Enterprise Systems Work
I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando, these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g. paying our suppliers for merchandise we bought from them). […]
From Startup to Enterprise Product Manager: Is Bigger Always Better?
Observations of a B2C startup product manager working in enterprise. I once heard an anecdote about a very young child being told a story about a very old man. The child was asked to imagine what this octogenarian would look like. And the child said that as he was very, very old he must be very, very tall… To this […]
Innovation is Broken by Janice Fraser
What is the point of innovation? Why do we focus so much time and effort on digital transformation, agile transformation, and innovation? Simply put it’s because large organisations need to grow – and can’t. All of their current management practices optimise against anything new ever being successful. In the course of a storied career that […]