LATEST POSTS

Why Product Management for B2B Needs to be Different From B2C

BY Rajat Harlalka on June 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. It […]

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How to Make Product Management for Enterprise Systems Work

BY Andreas Reichhart on April 9, 2018

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando, these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g. paying our suppliers for merchandise we bought from them). […]

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From Startup to Enterprise Product Manager: Is Bigger Always Better?

BY Jobina Hardy on November 27, 2017

Observations of a B2C startup product manager working in enterprise. I once heard an anecdote about a very young child being told a story about a very old man. The child was asked to imagine what this octogenarian would look like. And the child said that as he was very, very old he must be very, very tall… To this […]

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Innovation is Broken by Janice Fraser

BY Martin Eriksson on August 25, 2017

What is the point of innovation? Why do we focus so much time and effort on digital transformation, agile transformation, and innovation? Simply put it’s because large organisations need to grow – and can’t. All of their current management practices optimise against anything new ever being successful. In the course of a storied career that […]

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