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Community Post

Product people from around the world have unique stories to share. Guest posts are written by the product management community, and for the product management community, across all areas of product. Read content here to gain insights on a plethora of topics, from OKRs to building product teams.

Are you really understanding your users or going through the motions?

Are you really understanding your users or going through the motions?

In this article, Meltem Naz Kaso, a UX Research leader, explores how to approach user interactions with the right intentions to create truly user-centric products.

Meltem Naz Kaso

Lessons from building data products 

Lessons from building data products 

In this article, Vartika Rawat, a product leader at Mastercard, highlights the importance of data products in today’s environment for both organizations and individuals.

Vartika Rawat

Unpacking the realities of continuous discovery

Unpacking the realities of continuous discovery

In this article, Gabriyel Wong, Chief Product Officer for RAiD, examines how to evaluate the return on investment of continuous discovery and its role in identifying key opportunities.

Gab Wong

Designing streaks for long-term user growth

Designing streaks for long-term user growth

In this article, Hassan Aleem, Co-Founder of Nuance Behavior, and Renee Wurth, a Fellow at Menlo Ventures, share strategies to improve streak features in apps for sustained user engagement and meaningful growth.

Hassan Aleem

Bridging the gap between data, product, and analytics 

Bridging the gap between data, product, and analytics 

In this article, Nikita Kirane, a Senior Analyst at Lowe's, explains why we should focus on developing data-oriented products and how to do so effectively.

Nikita Kirane

Focusing on time to value over time to market: A strategy for developing successful products

Focusing on time to value over time to market: A strategy for developing successful products

In this article, Sebastian Straube, a Business Agility and Product Advisor, shares how focusing on time to value over time to market can enhance customer satisfaction and drive business success.

Sebastian Straube

Product ops is the fuel of your product environment’s health – my feedback after two years of doing it.

Product ops is the fuel of your product environment’s health – my feedback after two years of doing it.

Alexandre Serrurier, Lead Product Operations at ManoMano, explores the vital role of product ops in optimising product environments, drawing on his experiences at ManoMano to provide practical advice and insights for implementation and leadership support.

Alexandre Serrurier

Navigating the 'us vs. them' mindset in product management: Practical strategies

Navigating the 'us vs. them' mindset in product management: Practical strategies

Marta Rolak, Product Director at Springer Nature, shares how to combat the "us versus them" mentality in the workplace to foster collaboration and a positive company culture.

Marta Rolak

Scaling product organizations: A strategic blueprint for sustainable growth

Scaling product organizations: A strategic blueprint for sustainable growth

In this article, Yohay Etsion, a product management executive and coach, outlines a comprehensive framework for scaling product organizations by exploring three critical trajectories.

Yohay Etsion

Overcoming the 20% feature usage challenge

Overcoming the 20% feature usage challenge

Nishita Hathi, a Product Leader, shares strategies to increase product feature usage and improve customer retention.

Nishita Hathi

Why ML-based products require an agile approach to road mapping

Why ML-based products require an agile approach to road mapping

In this article, Ananti Gupta, Senior Product Manager - Technical at Amazon, explores the unique challenges of planning roadmap timelines and managing stakeholder and team expectations when working on Machine Learning (ML) products.

Ananti Gupta

Releasing new features nobody cares about

Releasing new features nobody cares about

Read a short excerpt from David Pereira's book on releasing features that nobody cares about.

David Pereira