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Community Post

Product people from around the world have unique stories to share. Guest posts are written by the product management community, and for the product management community, across all areas of product. Read content here to gain insights on a plethora of topics, from OKRs to building product teams.

A case study: How we transformed YCH Blue Digital Limited structure from matrix to product-based 

A case study: How we transformed YCH Blue Digital Limited structure from matrix to product-based 

In this article, Natalia Drazhnik, Product Owner at Zeal Capital Market, highlights CH Blue Digital Limited's successful transition from a matrix to a product-based structure.

Natalia Drazhnik

Breaking into product management: A practical guide for aspiring product professionals

Breaking into product management: A practical guide for aspiring product professionals

Reshmika Dhandapani

A storytelling framework to effectively define a problem

A storytelling framework to effectively define a problem

In this article, Alejandro Torrico shares a storytelling framework to unlock innovation when finding a solution for a problem.

Alejandro Torrico

Are you struggling with SQL? AI can give you analytics superpowers

Are you struggling with SQL? AI can give you analytics superpowers

In this article, Robert Schlaff, Executive Director at JPMorgan Chase, shares how a product manager used AI to master SQL, turning data struggles into insights—no coding expertise needed.

Robert Schlaff

Embracing diversity is product management

Embracing diversity is product management

In this article, Ronke Majekodunmi, Product Leader at Apple, highlights the critical importance of diversity and inclusion in product management.

Ronke Majekodumni

Beyond launch metrics: Two case studies in crafting A/B tests

Beyond launch metrics: Two case studies in crafting A/B tests

In this article, Saee Pansare, Principal Product Manager at DoorDash, explores common themes encountered in her daily work with A/B testing, highlighting key pitfalls and best practices for effective experiment design.

Saee Pansare

Taste: The key to creating exceptional digital products

Taste: The key to creating exceptional digital products

In this article, Mehmet Perk, a product leader and tech entrepreneur, highlights the power of intuition and taste in digital product design.

Mehmet Perk

AI and ML in e-commerce. Strategies, trends, and future insights

AI and ML in e-commerce. Strategies, trends, and future insights

In this article, Iana Parshina explores how AI is transforming e-commerce with personalisation, automation, and predictive analytics, driving innovation for the future of retail

Iana Parshina

Lessons from building a product in a new domain within 6 months

Lessons from building a product in a new domain within 6 months

In this article, Nikhil Goyal shares a practical guide to mastering a new domain in six months, covering key strategies.

Nikhil Goyal

Designing sustainable products: The intersection of product management and logistics 

Designing sustainable products: The intersection of product management and logistics 

In this article, Kelechi Okoh shares the crucial role of product managers in driving sustainability by integrating reverse logistics, reducing environmental impact, and fostering long-term business success.

Kelechi Okoh

A case study: 4 lessons from Keyhole’s transition to product-led growth

A case study: 4 lessons from Keyhole’s transition to product-led growth

In this article, Alex Rastatuev, a senior product manager at Keyhole, shares lessons and takeaways from implementing a product-led growth strategy, which resulted in a 25% increase in annual recurring revenue.

Alex Rastatuev

What does a product management consultant do anyway?

What does a product management consultant do anyway?

Lisa Murkin