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B2B product management

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Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

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Three product leaders to learn from at #mtpcon inside Pendomonium

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

<p><div id="buzzsprout-player-8711838"></div>
				 <script src="https://www.buzzsprout.com/1797429/8711838.js?container_id=buzzsprout-player-8711838&amp;player=small" type="text/javascript" charset="utf-8"></script><br />
<img loading="lazy" decoding="async" class="alignright size-medium wp-image-20548" src="//wp-content/uploads/2020/06/IMGP9594-cropped-300x297.jpg" alt="Fabrice des Mazery" width="300" height="297" srcset="/wp-content/uploads/2020/06/IMGP9594-cropped-300x297.jpg 300w, /wp-content/uploads/2020/06/IMGP9594-cropped-150x150.jpg 150w, /wp-content/uploads/2020/06/IMGP9594-cropped-768x759.jpg 768w, /wp-content/uploads/2020/06/IMGP9594-cropped-1024x1012.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p><span style="font-size: 1rem;">Over the course of lockdown, how we maintain relationships with our nearest and dearest has been tested. But Fabrice des Mazery, CPO at </span><a href="https://thiga.co" target="_blank" rel="&quot;noopener noopener noreferrer">Thiga</a><span style="font-size: 1rem;">, suggests the skills we&#8217;ve honed during this time can actually be useful in building relationships with our customers. In this episode, sponsored by <a href="https://amplitude.com/mastering-retention?utm_source=mindtheproduct" target="_blank" rel="noopener noreferrer">Amplitude</a>, he draws on his experience at Deezer, where he helped build an experience that consciously tries to embrace customers &#8211; not capture them.</span></p>
<p>Listen for the answers to these questions and more:</p>
<ul>
<li>How can you engage and build trust with your customers?</li>
<li>What drives our motivation?</li>
<li>How do you measure the success of engagement?</li>
</ul>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Quote of the Episode</span></h3>
<blockquote><p>We tend to measure engagement wrong. We tend to measure engagement as if it were engaging the enemy. As if engagement was a battlefield, where we&#8217;re trying to capture as much attention as possible before someone else takes it.</p></blockquote>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Related Links</span></h3>
<ul>
<li>Follow Fabrice on <a href="https://www.linkedin.com/in/productethicist/" target="_blank" rel="&quot;noopener noopener noreferrer">LinkedIn</a> and <a href="https://twitter.com/desmazery" target="_blank" rel="&quot;noopener noopener noreferrer">Twitter</a></li>
<li>Octalysis Framework explained at <a href="https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/" target="_blank" rel="&quot;noopener noopener noreferrer"><em>Yu-Kai Chou</em></a></li>
<li><em><span id="productTitle" class="a-size-extra-large">Hooked: A Guide to Building Habit-Forming Products </span></em><a href="https://www.amazon.co.uk/Hooked-Guide-Building-Habit-Forming-Products/dp/1494277530"><span id="productTitle" class="a-size-extra-large">book</span></a></li>
</ul>
<h3>Get in Touch, Rate Us and More!</h3>
<ul>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>
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Podcast

What most companies get wrong about product discovery – Frances Ibe (SVP of Product, Tide)

How to estimate responsibly in product – Neil Vass (Engineering Manager, The Co-op, BBC)

Product pitfalls: how to avoid them – David Pereira (CEO, CPO, omoqo GmbH)

The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)

The evolution of product management – Graeme Stuart (Head of Product, Aflac)

What organisations get wrong about market expansion – Chui Chui Tan (Growth and Strategy expert)

Navigating AI bias: Insights and strategies – John Haggerty (Founder, The PM Insider)

Build Relationships With Your Customers – Fabrice des Mazery on The Product Experience

Build Relationships With Your Customers – Fabrice des Mazery on The Product Experience

The Product Experience

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