Author

Tracey Thompson

Tracey Thompson

Tracey is passionate about solving problems, visualizing systems, and building collaborative partnerships across cross-functional teams. In her 20+ years of experience designing for fintech, health, education, technology, and infrastructure spaces, she's found that the best products come from teams empowered to learn from customers and each other. Before joining Lab Zero, Tracey worked for IDEO and McGraw-Hill.

Articles by Tracey

Addressing your team’s discovery gaps to build valuable, viable solutions

Addressing your team’s discovery gaps to build valuable, viable solutions

In the second, and final part, of this series, Tracey Thompson, Director of Design at Lab Zero Innovations, outlines strategies for addressing gaps in discovery.

Reversing Teresa Torres’ “Opportunity Solution Tree” to find the “why” behind solutions 

Reversing Teresa Torres’ “Opportunity Solution Tree” to find the “why” behind solutions 

In the first of a two-part series, Tracey Thompson, Director of Design at Lab Zero Innovations, highlights how reversing the Opportunity Solution Tree framework can clarify customer needs, evaluate insights, and identify critical assumptions.