Author
Rishab Jolly
With a deep background in cloud computing, observability, and product management, Rishab Jolly drives innovation as a Senior Product Manager at Microsoft. He leads strategy and execution for Azure Application Insights, helping businesses around the world monitor and optimize their digital experiences. A product thinker at heart, Rishab is passionate about building solutions that balance customer needs with business growth. Beyond the world of tech, he’s a podcaster, dog dad, and travel enthusiast. Whether he’s designing better monitoring tools or sharing leadership insights with his 20K+ LinkedIn community, Rishab blends curiosity, creativity, and customer obsession into everything he does.
Articles by Rishab
What GitHub Copilot's $2B run taught us about how AI is rewriting the product-led growth playbook
When GitHub Copilot reached $2 billion in annual recurring revenue, it signalled a major shift: AI is transforming product-led growth. Traditional PLG relied on free tiers and quick "aha moments," but AI products thrive on continuous learning, workflow integration, and compounding value. This article explores how AI disrupts old growth models, creates new adoption patterns, and sets the stage for intelligent, habit-forming products that teams can’t imagine working without.