Reuben John

Reuben is Product Director at Wingify (VWO × ABTasty), leading the Feature Experimentation product. He has worked on both 0-to-1 launches and growth-stage scaling across B2C and B2B, with prior experience in management consulting. That experience shapes his point of view on experimentation - both finding product-market fit and unlocking scale come down to how fast a team can test, learn, and act on signal.