Author
Poornima Mohandas
Poornima Mohandas is a business-journalist-turned-product-marketer with over 14 years of professional experience. She runs productmarketingfortech.com, a product marketing consultancy based out of Bangalore. She has handled incredibly successful, multi-million dollar enterprise SaaS products in the San Francisco Bay Area as well as emerging products in the more nascent Indian startup ecosystem.
Articles by Poornima
Interviewing customers has never been more important – here's how you do it
Looking for a framework to help you structure your customer interviews? Here's a useful guide from Poornima Mohandas and Rahul Mohandas.
How product marketing managers and product managers can collaborate
Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for product managers and product market managers collaborating effectively.
Why do product launches fail?
5 Product Positioning Mistakes to Absolutely Avoid
