Author
Phillip Keiken
Phillip Keiken is Farm Credit Services of America’s Senior Vice President of Digital Strategy and previously served as a Co-Founder with TD Ameritrade’s Innovation Incubator. He has over 25 years of experience in design, product strategy, and innovation. In his current role as SVP, Phillip oversees digital products and services, experience design, and digital partnerships. Phillip is also the company evangelist on the value of digital transformation and the role of experience design as a strategic differentiator. Prior to joining Farm Credit Services of America, Phillip served in numerous leadership roles advising companies such as Allstate, OfficeMax, State Farm, UL, Caremark, and others, in the areas of experience design, product, and innovation.
Articles by Phillip
An illusion: ‘Product is the voice of the customer’
Discover why UX strategists, not just product managers, are the true 'empathy ambassadors' amplifying the voice of the customer in this guest post, written by Phillip Keiken.
The experience IS the product
There's a fundamental truth at the core of product management, says Phillip Keiken - whatever your product it's the experience it delivers that counts
The great fallacy: “I’m the CEO of the product!"
While a product manager should embody many traits of a CEO, says Phillip Keiken, he explains why they are - most emphatically - not the CEO of the product.
The fusion phenomenon: product strategy vs UX strategy
Phillip Keiken makes the case for the unification of product strategy and UX strategy - what he calls the fusion phenomenon. He predicts it will usher in a new era of integrated, user-centric product delivery.