Author
Jordan Jacobi
Jordan is a Product Manager at Soho House. She began her career in digital project management at design agencies in Los Angeles and has shaped her carerr to grow from product owner to product manager. She has led the launch of global apps including Caroline Hirons’ Skin Rocks and Camilla Lorentzen’s Mila, reaching millions of users. She’s user driven, focused on measurable outcomes, and never launches on Fridays.
Articles by Jordan
Why Friction Maxxing changes product strategy in 2026
Premortems in product management; why pessimism pays
A premortem exercise can be an excellent way to identify potential risks that might affect the success of your product launch, as Jordan Jacobi explains.