Author

James Gunaca

James Gunaca

I help Product Managers build and grow rewarding careers as a Product Management Coach. I have launched and scaled world-class products like Amazon Echo, Alexa AI assistant, AppleCare+ Subscriptions, and Xbox All Access console + Game Pass subscription.

Articles by James

Everything wrong with the product management job market. And how to fix it

Everything wrong with the product management job market. And how to fix it

In part 1 of this two-part series, James Gunaca, a product leader, shares key insights into the rapidly changing landscape of the product management job market. Drawing from interviews with over 50 product managers, hiring managers, and recruiters across three continents, this article explores the new challenges facing candidates and employers, the rise in competition, and how recent trends are reshaping the hiring process in tech.

Building an experimentation roadmap at scale

Building an experimentation roadmap at scale

James Gunaca recently led a ProductTank talk on Hypothesis Validation and Experimentation at Scale in London. In this article, he has pulled together key takeaways and authored more guidance for professionals looking to effectively build an experimentation roadmap, including details on how he did this at Amazon.

Benefits and pitfalls of using machine learning to mitigate customer churn

Benefits and pitfalls of using machine learning to mitigate customer churn

Product leader James Gunaca relates his experiences of using machine learning to address customer churn.

Storytelling and driving accountability with data

Storytelling and driving accountability with data

Product leader, James Gunaca, discusses how data-driven narratives, tailored context, and audience understanding can transform product managers into effective storytellers for better outcomes.