Author
James Effarah
Head of Product at Odicci, where he is building a Gaming-as-a-Service platform that powers playful shopping experiences for enterprise retail brands. I’ve led 0–1 AI, gaming, and eCommerce products at Activision Blizzard, and Bodybuilding.com, and now focus on making enterprise tools intuitive and fun. Through mentoring at Oxford's Saïd Business School and private coaching, he helps aspiring PMs build confidence, clarity, and presence in a rapidly evolving, AI-driven world.
Articles by James
AI fired the org chart — everyone is product now
The most common skill gap in aspiring product managers — and how to fix it
In this article James Effarah explores why presence and persuasion, not just process, are the missing links for most aspiring product managers today, and shares practical strategies to build them.